Announced in 14th March.Fitbit announced today that it has shipped more than one million devices since the watch hit retail in mid-April.
Is that enough to right the Fitbit ship entirely? Not really, but it’s certainly a step in the right direction, especially given the sort of hail Mary pass involved here, with the purchase of several companies, including Pebble, Coin and Vector. It also presents a glimmer of hope that someone outside of Apple can have some real success in the smartwatch category.
The Fitbit Versa looks like the love-child of a Pebble Time and Apple Watch, and that honestly works towards its benefit. The watch feels great on my wrist, and when Fitbit says it's the "lightest metal smartwatch you can buy in the U.S. today", it's not joking around. The Versa practically disappears once you strap it on, and this makes wearing it for hours on end a joy.
Also of note, the company’s women’s health tracker has been a success among early adopters, with more than 2.4 million users adding the feature to their app. That number includes 1.8 million users who have added one or more periods to their calendar. It’s certainly a sign that a feature like this was in-demand — how many users actually stick with the tracking after a month is another question entirely, however.
The news was met with a healthy stock bump, as well, representing some good news after what’s been a rough couple of years for the company and wearable makers in general.
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